You can feel what's costing you.
You just can't see it yet.

The revenue's decent. The hours are brutal. Something's dragging, and no one's been able to show you what. Until now.

Join the Founding 20 How it works
20 businesses. 4 hours each. Free.
Strategy Operations Technology Financial Customer Growth People Leadership
0 Dimensions Mapped
4 hrs Undivided Attention
$0 Cost
0 Founding Spots

The problems you can feel
but can't quite name.

The systems that got you here won't get you there

You've outgrown the spreadsheets, the workarounds, the "we'll fix that later." But nobody's shown you what to fix first.

You built this business. Now it's built around you.

Every decision flows through you. You built it to create freedom. Instead, you are the bottleneck.

Your best people are carrying things you can't see

If your most important person quit tomorrow, what breaks first? You already know the answer.

Sound familiar? These are real problems from real businesses, and they're the kind of friction we find hiding in plain sight.

"We've got one person who holds the whole operation together and I'm terrified they'll leave."
People & Capability
"We keep starting initiatives but never finishing them."
Strategic Clarity
"We've got 15 different software tools and none of them talk to each other."
Technology Alignment
"Everything takes longer than it should but I can't tell you why."
Operational Flow
"I'm profitable but I couldn't tell you exactly where the profit comes from."
Financial Visibility
"We lost a major account last year and I still don't fully understand why."
Customer Connection
"Every time we grow, something breaks. Different thing each time."
Growth Readiness
"I started this business for freedom and I've built myself a prison."
Leadership Leverage

These are the problems our Clarity Conversation is designed to find. Some we solve directly. Some we help you find the right person to solve. Either way, you stop guessing.

The Clarity Score

See your business the way nobody's shown you before.

Every business has a shape. Strengths that pull it forward, gaps that hold it back. Most owners have never seen theirs because no one's ever mapped it.

We map yours across 8 dimensions in a single conversation. You'll see, on one page, exactly where the drag lives.

Strategy Operations People Technology Financial Customer Growth Leadership
What Hiding in Plain Sight Looks Like

$6M in value. Hiding in plain sight for years.

In one almond farm, problems with on-farm machinery had been costing millions, and nobody could see it. Not the accountant. Not the equipment dealer. Not the owner. Because when you're inside the business every day, you go blind to the stuff that costs you the most.

That's the problem we solve.

Almond Farm | California Problems hiding in plain sight for years
How It Works

Three steps. No guesswork.

01

See

We sit down for 4 hours and map your business together. No laptop. No pitch. No agenda except finding the stuff that's costing you. You'll walk away seeing your operation clearly. Probably for the first time.

Free. Always.
02

Solve

Your Clarity Score shows where the biggest drag lives. We build the fix. Technology, process, people, or all three. For the Founding 20, that's a flat diagnostic fee. You get a clear fix. We get proof the methodology works.

Founding 20 rate
03

Monitor

Think of it like a business weather forecast. You get a regular read on whether the fix is holding and whether anything new is drifting. Your team learns to run what we built. Capability that outlasts us being there.

Ongoing. No lock-in.
What happens if nothing changes

"Another year at the same ceiling."

"The invisible costs keep compounding. $50K, $100K, $200K you'll never get back."

"Your best person leaves because the business is harder than it needs to be."

"You pass the problem to the next generation because nobody ever solved it."

Matt Strmiska — Founder, Amplifiable
Your guide

I've sat in your chair.

Nine years building Adaptiv, an on-farm sustainability business solving the adoption of technology and best practices. Then seven years inside a 400-person regional operation, solving problems across technology, people, and process. I know what it's like to buy software that makes things worse. To work harder every year and wonder why the margin doesn't show it.

I built Amplifiable because nobody showed me my business shape when I needed it most. Now I help others see theirs.

20+ years hands-on experience Agriculture, tech & manufacturing GAICD | PROSCI Based in Geelong, Australia
Founding 20

I'm looking for 20 business owners who want to see their shape.

Not a sales funnel. A founding cohort. You get 4 hours of undivided attention and the clearest picture of your business you've ever seen. I get 20 real businesses to prove this methodology works.

No cost. No obligation. No pitch.

Thank you.

We review every expression of interest personally. You'll hear back within 48 hours.

We review every expression of interest personally. You'll hear back within 48 hours.